//UNCUT.
01 / 08

Prepared for Elite Living

The website
is the
salesperson.

Right now every quote runs through Tess by hand. Every enquiry waits on a human. This build turns that into a system that qualifies, quotes, and follows up on its own — while you sleep.

Prepared by Eren Caliskan · By Uncut · August 2026

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Where it sits now

Three problems. One build.

01

Quoting is manual

Agents ask "how much for a three-bedroom, one living?" constantly. Tess answers every one by hand off a price list. Agents then quote vendors off partial information — no study, no access notes, no outdoor furniture — and Elite Living wears the correction.

02

Nothing follows up

A quote goes out and then silence. No sequence, no reminder, no second touch. Leads that go cold go cold permanently, and there's no record of what was sent to whom.

03

The products have nowhere to go

Wholesaler relationships are already in place and most suppliers have agreed to drop ship. There is no storefront to sell through. Every staged home is an advertisement for products that can't be bought.

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Phase 01

Website + quoting engine

A fresh, sleek site that represents the work — and behind it, a logic-based quoting tool that does what Tess does now, automatically.

The site

  • About Us, Our Process, Why You Need To Stage
  • Gallery and testimonials
  • Existing Reels reformatted to landscape and embedded
  • Standard contact form

The quoting engine

  • Multi-step form: bedrooms, living spaces, study, outdoor furniture
  • Area logic — Wellington vs Hutt Valley pricing
  • Challenging access surcharge built into the calculation
  • Standard and Premium packages, with bolt-ons
  • Gated: name, email and property address required before any number is released
  • Submit triggers a VSL page — Alicia, two minutes, explaining process and setting price expectation
  • Fifteen-minute delay, then a branded PDF quote lands by email
  • "Subject to on-site viewing" disclaimer built into every quote

The delay is deliberate. They watch the video before they see the number. By the time the price arrives, it's already been justified.

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Phase 02

The CRM — GoHighLevel

Every lead the website captures lands somewhere with a name on it. Nothing gets lost in the back end of a website.

Lead capture

Every quote request flows straight into a pipeline. You see the address, the answers, and the number sent before you pick up the phone.

Follow-up sequences

Automated email and SMS trails. Have you seen the quote. Would you like to add fresh flowers. Would you like someone to call. Runs without Tess touching it.

Pipelines + dashboards

Where every lead sits, what's been quoted, what's closed. Real numbers, visible.

Built to scale

Paid ads, call recording, email marketing all plug in later without a rebuild.

Scope

Sales and marketing only. Operations and job scheduling stay out of the CRM — mixing delivery data into a sales platform corrupts both. TimeTree stays where it is for now.

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Phase 03

E-commerce — treated as its own business

Shopify front end, Stripe payments through the account already authenticated via Xero. Drop shipped from the wholesalers already contacted, with shipping absorbed into product pricing.

  • Shopify store build and Stripe connection
  • Automated supplier routing — order lands, supplier gets the address and the order without anyone typing it
  • Free shipping model, cost factored into pricing
  • Returns and refunds policy architecture
  • Product template and upload guide so the Elite Living team populates the store

Open item — multi-supplier split orders (one customer, six products, six suppliers) confirmed at build.

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The investment

What it costs.

Phase 01 — Website + Quoting Engine$12,500$8,100
Phase 02 — GHL Build + Automation$4,500$2,950
Phase 03 — Shopify + Supplier Routing$7,500$4,850
Total$24,500$15,900

All figures AUD, + GST.

Care plan — included first six months

Hosting, SSL, backups, updates and minor changes. $2,100 value, included from Phase 01 launch. 
$350 + GST/month thereafter.

Running costs
  • GoHighLevel licence — $449 + GST/month, starts at CRM go-live, not during build
  • SMS and email usage — passed through at cost, no margin applied
  • Shopify subscription — Elite Living's own account, approx $150 NZD/month

Recognised and locked in for the relationship. These rates hold for this build.

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How it runs

The sequence.

WEEKS 1–6

Phase 01 build and launch

WEEKS 3–8

Phase 02 runs in parallel, live with the site

WEEKS 10–14

Phase 03 build

ONGOING

Care plan, CRM live, store trading

Payment

50% to commence each phase, 50% on that phase going live.

Dependencies

Tess joins one call to lock the quoting formula.

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The volume
is already
there.

Elite Living stages one to two homes a day and every enquiry still runs through one person by hand. The work isn't the constraint. The system around it is.